Sarah HirakiHow an uncool millennial conquered TikTok in 30 daysDue to some (pretty boring) secondary impacts of the COVID-19 pandemic, I’ve found myself out of work recently, and while I’ve enjoyed the…Apr 12, 2021Apr 12, 2021
Sarah HirakiUnpacking all of Ariana Grande’s lyrical easter eggs on PositionsTW: Pete DavidsonNov 5, 2020Nov 5, 2020
Sarah HirakiToo long; didn’t read — Tips for digital copywriters — pt. 2As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 30, 2019Sep 30, 2019
Sarah HirakiToo long; didn’t read — Tips for digital copywriters — pt. 1As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 30, 2019Sep 30, 2019
Sarah HirakiSetting the table: Art Direction 101As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 27, 2019Sep 27, 2019
Sarah HirakiNo shopping carts: Design thinking for ad creativesAs I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 26, 2019Sep 26, 2019
Sarah HirakiInsight, Idea, Execution: “and the wisdom to know the difference”As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 25, 2019Sep 25, 2019
Sarah HirakiHow they spend: Millennial WomenSince the group came of age in the mid-2000’s, marketeers have struggled to decode the purchasing behaviours and the inherent motivations…Apr 8, 2019Apr 8, 2019
Sarah HirakiWe let an AI read all of LinkedIn and here’s what happened35 billion am.Feb 20, 2019Feb 20, 2019
