How an uncool millennial conquered TikTok in 30 daysDue to some (pretty boring) secondary impacts of the COVID-19 pandemic, I’ve found myself out of work recently, and while I’ve enjoyed the…Apr 12, 2021Apr 12, 2021
Unpacking all of Ariana Grande’s lyrical easter eggs on PositionsTW: Pete DavidsonNov 5, 2020Nov 5, 2020
Too long; didn’t read — Tips for digital copywriters — pt. 2As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 30, 2019Sep 30, 2019
Too long; didn’t read — Tips for digital copywriters — pt. 1As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 30, 2019Sep 30, 2019
Setting the table: Art Direction 101As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 27, 2019Sep 27, 2019
No shopping carts: Design thinking for ad creativesAs I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 26, 2019Sep 26, 2019
Insight, Idea, Execution: “and the wisdom to know the difference”As I prepare to exit the agency world and move client-side for the first time, my team asked me to prepare some thoughts on some areas of…Sep 25, 2019Sep 25, 2019
How they spend: Millennial WomenSince the group came of age in the mid-2000’s, marketeers have struggled to decode the purchasing behaviours and the inherent motivations…Apr 8, 2019Apr 8, 2019
